The post-purchase intention to engage model While PR has been thoroughly studied as a deterministic factor of customer's behavioral intention in the pre-purchase state (Marriott and Williams2018), it was also found to play a crucial part in the post-purchase experience (Hsiao2021). In the pre...
Until hiring Marriott, the Dodgers had been slow to modernize their food operations. They had taken years to upgrade the scoreboard. Indeed, some of the team’s marketing advisers say the unwillingness of the Dodgers and their tradition-bound owner to take bold chances handicaps the team in its...
Founded in 1972 by Ted Arison, Carnival Cruise Line started out with just one secondhand ship, Mardi Gras. Since then, it has grown to be the industry's largest cruise brand with more than two dozen vessels currently in operation, all of which were built specifically for the line (including...