The post-purchase intention to engage model While PR has been thoroughly studied as a deterministic factor of customer's behavioral intention in the pre-purchase state (Marriott and Williams2018), it was also found to play a crucial part in the post-purchase experience (Hsiao2021). In the pre...
A tour of Athens is a must, in my opinion, especially for history buffs. These can be chosen to match your interests or needs, like a general walking tour as a way of getting oriented on your first day, or to dig deep and learn more about important archaeological sites like the Acropol...
Until hiring Marriott, the Dodgers had been slow to modernize their food operations. They had taken years to upgrade the scoreboard. Indeed, some of the team’s marketing advisers say the unwillingness of the Dodgers and their tradition-bound owner to take bold chances handicaps the team in its...
Carnival Cruise Line's Mardi Gras ship docked in San Juan, Puerto Rico. ASHLEY KOSCIOLEK/THE POINTS GUY Founded in 1972 by Ted Arison, Carnival Cruise Line started out with just one secondhand ship, Mardi Gras. Since then, it has grown to be the industry's largest cruise brand with more...
SUMMER HULL/THE POINTS GUY Let's be honest: A cruise on any Disney ship isn't cheap. Factors like cabin type and category, sail date, destination, length of cruise, traveling party size and if you're on a themed cruise can impact the overall cost. If you're trying to keep your cost...