Until hiring Marriott, the Dodgers had been slow to modernize their food operations. They had taken years to upgrade the scoreboard. Indeed, some of the team’s marketing advisers say the unwillingness of the Dodgers and their tradition-bound owner to take bold chances handicaps the team in its...
While PR has been thoroughly studied as a deterministic factor of customer's behavioral intention in the pre-purchase state (Marriott and Williams2018), it was also found to play a crucial part in the post-purchase experience (Hsiao2021). In the pre-purchase stage, customers develop a certain...