In addition to leveraging LVMH as a vehicle to support arts organizations and individual artists, Arnault has leveraged artists to attract young consumers to LVMH brands. For example, he hired Richard Prince and Takashi Murakami to create Louis Vuitton handbags and Jeff Koons to design a special ...
He covered Jim Wacker’s Gophers for the Minnesota Daily and also wrote about USC Cheap Prada Bags, UCLA and the Rose Bowl for… Read more Louis Vuitton, for instance, is among the world’s most He has an exceptional temperament My fiance wants me to confront my brother and let him...
Our research focuses on products from high-end luxury brands such as Prada, Louis Vuitton, and Burberry. We propose that the experience of using a luxury product has important psychological and behavioral Overview of current research We test our predictions shown in six studies. The first three ...