The in-house version ofSpanner was originally built by Google to handle workloads likeAdWordsandGoogle Play, that were, according to Google, previously running on massive, manually shardedMySQLimplementations. The problem with those implementations was the manual sharding -- while it provided Google wi...
targeted at or near that same topic. I’ve often joked that the Google ads on Ask Leo! are often so well targeted that theyarean answer for some people. (They’re still ads, don’t get me wrong, but sometimes they’re amazingly well targeted.) That’s all that happens when you read...
Paying for clicks is what paid marketing is all about. Based on my experience consulting for various marketing departments who regularly spent $50,000 – $200,000 a month on online marketing, Facebook has the highest return on investment in paid marketing, much more so than Google Adwords, L...