Of course you might think I’m a little biased since I’m writing for the WordStream blog. But I work here because of my deep-rooted love of PPC, and I truly believe Google Ads can work for almost any business: small, medium, or large. Throughout my time at WordSteam I’ve heard ...
Given the above, it’s no wonder that80%of all businesses focus on Google Ads for PPC. Of course, howwellGoogle Ads works depends on how well you manage your account—you can use ourFree Google Ads Performance Graderto make sure you’re doing everything right. How does Google Ads work?
For Google Analytics to work on the business user's website (meaning, to capture and display useful analytics), the user must add a small piece ofJavaScriptmeasurement code to each page on their site. This tracking code will collect pseudonymous information such as the following: How a site ...
Have you ever noticed how Google shows nearby options when you search for something? That’s the work of Local SEO! Though a general SEO strategy will take you farther, focusing on local SEO can help speed up the ranking process and improve results. And unlike general SEO, which focuses...
I think that good identity design for a small business is well worth $1,000 +. However, I sometimes see work from established designers who charge that (and more) that I don’t like, and work from some newer , less expensive designers that I think is beautiful. I say this only b/c...
On the other hand, Smartlook,a former client of ours, is mentioned 9 times on page one of Google for “best heatmapping tools”. Some of that is due to our SEO work, sure, but we don’t own all of the sites on the first page, so it means they are genuinely popular in this sp...
You know what you cant afford! That's why you're here, looking for Google Ads help. If you're anything like the hundreds of business owners..
depending on different factors such as your campaign objectives, target audience, ad creative, bid strategy, and competition within your industry. There isn’t a fixed cost for TikTok Ads as it operates on a bidding system similar to other advertising platforms like Facebook Ads or Google Ads....
Make sure you capitalize on the groundwork laid by our previous tips with your Google Ads presence to get that first click and (hopefully) the first of many purchases. It’s Beneficial to Your Employees Branding has value within your company as well. Of course, you want your employees to ...
The more information crawlers have to work with, the better they can navigate the page, so a site map and robots.txt file are good elements to have. Spending time on these and other SEO elements is important to your business in the long run. Who should use Google Search Console? The...