By allowing shoppers to donate the item, you remove the hassle of going through the returns process and instead create feelings of goodwill (which they’ll then associate with your brand). Those positive experi
While this may be true, it occurred to me that I was perhaps the only person in the audience who hadlost some of my goodwillfor the Sherpas following the avalanche and its aftermath instead of gained it, having observed Sherpa militancy first hand. I was invited to the lecture by a frie...
As Herbert Gans has pointed out, poverty is actually functional form from the point of view of the non-poor. Poverty ensures that ‘dirty’ work gets done. If there were no poor people to clean floors and empty dustbins, these jobs would have to be rewarded with high incomes before anyon...
But it wasn't junk. It was actually extremely well made. I star-tested all the 60/400mm objectives and 3 of 4 were good, 1 was really excellent, and 1 was destined to live life on a click-zoomer It now overlooks Grand Teton in Idaho, from a rustic dining area next to the kitchen...
Returnless refunds that encourage shoppers to donate their would-be returns are a simple way to boostcustomer loyalty, as proven byretention proAmazon. By allowing shoppers to donate the item, you remove the hassle of going through the returns process and instead create feelings of goodwill (whic...
By allowing shoppers to donate the item, you remove the hassle of going through the returns process and instead create feelings of goodwill (which they’ll then associate with your brand). Those positive experiences can create brand evangelists and transform first-time shoppers into long-term loy...