Although still small in comparison to Nike, which has a 26 percent market share, and Adidas, with about 9 percent, On still has limited distribution and “so much runway” to expand its reach — and scarcity generally leads to higher demand from some sneakerheads. “Nike lost half a step...
Marsh: “Well, Nicki is a Barbie queen, you know? I see the covers ofQueen, ‘Barbie Tingz’ and ‘Chun-Li’ as Nicki portraying queens from different eras. ‘Chun-Li’ has Fendi for the modern queen with the bad-bitch warrior side. ‘Barbie Tingz’ is referencing something a lot ol...