advertising was inevitably going to follow. The barriers to entry are relatively low to advertise on TikTok and the advertising platform –TikTok Ads– automates and optimizes the ad creation process similar to Google Ads or Meta Ads. But with such ease of entry,how much does it cost to adv...
Some cool things, some self-promotion, and more. TEH 239: January Surprises: TikTok Ban, Media Shifts, and Independent Journalism Trends • Take care, Featured Article Does Turning a Computer Off at Night Keep It Safer From Hackers? Technically, yes, a teeny tiny bit. Pragmatically? It's...
Influencer marketing can work well if brands choose the right creators and let them be themselves. At HubSpot's Inbound 2024 conference, speakers and attendees discussed the importance of influencer marketing, along with its best practices and challenges. As social media companies, like TikTok, Ins...
CFS means you can pick who sees your special stories. These stories have a green ring. CFS can also mean “comment for shoutout,” a way people get more followers. So, CFS is for keeping things private or for getting more likes and comments. Does Instagram Notify When You Screenshot a ...
SHEIN also mastered social media channels, which as of now bring substantial traffic back to its site, without counting the further exposure from TikTok (data source SimilarWeb). SHEIN also leverages display advertising, especially on YouTube, to create buzz, amplify thebrandand lead conversion (da...
It's the first New Music Friday of December, which means one thing: it's officially time forholiday music! This week's new releases feature a giddy grab bag of festive tracks by the likes ofBTS'Vand Bing Crosby, Ryan Castro andJuanes, and Joaquina.TWICEalso got into ...
Did you write an organic post that’s getting lots of views and likes? Turn it into a Facebook ad. The same goes for any marketing content you have on Instagram or TikTok. High-performing organic or off-platform content is a good indicator that viewers will respond to the same content ...
Luckily, Instagram, Facebook, YouTube, and even TikTok provide influencers with a lot of statistical data. So they can get to know the exact proportions of their audience. The ratio between the number of men and women following them, they also know many age and regional data. ...
I got to work on very specific projects illustrating sonic branding, such as State Farm while I was at DDB, MasterCard while at McCann, and, more recently, projects like TikTok and SeatGeek while at MassiveMusic. In all of these cases, it was super interesting to see the ROI and engagemen...
Brita/CNETBrita Faucet Mount SystemFor crystal-clear drinking waterIf you know someone who’s always buying bottled water or hates the taste of their tap water, this Brita Faucet Mount System is not only more environmentally friendly, but will also save them money. TikTokers are big fans and...