- Have heard of brand: 97% Brothers-in-law Burt Baskin and Irv Robbins opened their first ice cream shop in 1945. The idea of 31 flavors, one for each day of the month, became part of the marketing scheme in 1953, and the company has made more than 1,300 flavors over time. Among...
- Have heard of brand: 97% Brothers-in-law Burt Baskin and Irv Robbins opened their first ice cream shop in 1945. The idea of 31 flavors, one for each day of the month, became part of the marketing scheme in 1953, and the company has made more than 1,300 flavors over time. Among...