Search engineslike Google and Bing aim to better understand the ultimate goals of searchers in order to return relevant results. Understanding keyword intent helpssearch enginesdecode ambiguous queries and deliver the most relevant results. This is complex because users search intent can often be ambigu...
The shape of a product or package affects the purchase intention of consumers and is related to market demand [37]. When in line with social and cultural trends, the shape of a product can become a competitive advantage [36]. Much of the theory of the Gestalt principle of visual perception...