The secret ingredient is Coca-Cola. There was also the option to use Craft Beer- but as I made them in the morning it felt a bit too early for beer. The Coke made the cookies really airy and soft like my favourite discontinued cookies from the US-Soft Batch Cookies.These guys were my...
Otherwise known as a brand guide, brand bible, or brand directions, a brand book is an outline of all of the coreelements of your identity. Essentially, it’s a recipe outlining all of the ingredients that make up your unique business, from your core values to your image, mission, and ...
In 1975, the Pepsi Challengewas a series of advertised blind taste tests created by BBDO where more people preferred the taste of Pepsi to the taste of Coke. The campaign’s tagline didn’t hold back: “Coca Cola drinkers, let your taste decide. Take the Pepsi challenge.” Here’s a sp...