Marketing Mix 市场营销组合四要素是 product , pricing, distribution channels, promotions 产品, 价格,分销渠道,促销 Distribution和promotion分别是分销和促销 分销是指分布式管道式销售,在空间上铺开 促销是指使用广告、让价、包装、服务等方法促进销量 ...
2.The fourth element in the marketing mix is placement(or distribution):how the manufacturer gets its products to the customers.3.Promotion is communicating information between seller and potential buyer or others in the channel to influence attitudes and behavior.4.Personal selling involves direct ...
2、The key focus of the marketing mix will be on price and distribution.营销组合的重点将放在价格与配送上。3、Unequal distribution of wealth may cause division in society.财富分配不均会引起社会分裂。
distribution,英语单词,可作为名词。1、名词:分布;分配;供应;2、音标:英/ˌdɪstrɪˈbjuːʃn/ 美/ˌdɪstrɪˈbjuːʃn/;3、动词distribute的名词形式;4、例句:Again, you can see the distribution of values in ea...
aProduct distribution (or place) is one of the four elements of the marketing mix. An organisation or set of organisations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. 产品分发 (或地方) 是营销混合的...
The marketing mix consists of ‘the four Ps’: providing the customer with the right (21) p at the right (22) p , presented in the most attractive way ((23) p ) and available in the easiest way ((24) p ).2 What is ‘a product’?A product is not just an assembled set of ...
This article contends that current discussion and research into the role of physical distribution service in the marketing mix are hampered by a lack of consistent definition of the concept of physical distribution service and its component dimensions. In order to clarify this concept, prerequisites ...
In an organization's overall environment, both internal and external factors affect the four Ps, also known as the marketing mix. Companies use the 4 Ps when deciding how to structure their business. For example, the four Ps can help companies determine how their products help customers, how ...
aThe term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market. 期限营销混合提到产品、地方发行、促进 (和)订价战略的独特的混合 (经常指...
TheRoleoftheSalesForce •Personalsellingiseffectivebecausesalespeoplecan:–probecustomerstolearnmoreabouttheirproblems,–adjustthemarketingoffertofitthespecialneedsofeachcustomer,–negotiatetermsofsale,and–buildlong-termpersonalrelationshipswithkey decisionmakers.TheRoleoftheSalesForce RepresenttheCompany toCustomers...