1 StrategyofDistributionChannel （一）服务渠道的含义Concept（二）服务渠道的类型category（三）服务渠道的创新Innovation 2 Distribution-activitiesthatmakeproductsavailabletocustomerswhenandwheretheyneedthem.Achannelofdistributionormarketingchannelisagroupofindividualsandorganizationsthatdirectstheflowofproductsfromproducers...
分销渠道策略(DistributionStrategy) DistributionStrategy Effectivechanneldesignshouldbebasedonthemarket determinedbytheenterprise.Inprinciple,thechoiceof targetmarketsisnotamatterofchanneldesign.However,in fact,marketchoiceandchannelareinterdependent.Profitable
A distribution channel can be part of a company's marketing strategy, which also includes the product, promotion, and price. Distribution Channels in the Digital Era Digital technology has transformed the way businesses, especially small businesses, use direct channels of distribution. With increasing...
Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS. Expert Syst. Appl. 2012, 39, 2822-2841.Paksoy, T.; Pehlivan, Y. N.; Kahraman, C. Organizational Strategy Development in Distribution Channel Management Using Fuzzy AHP and Hierarchical...
4.1 Channel strategy and channel management 4.1.1 Customer satisfaction should be considered as the main objective. The attention should be shifted from the distributors to the customer service. As long as customers meet their satisfaction, the enterprises can achieve good performance. This simple trut...
Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS 热度: 分销渠道管理:效率因素【外文文献】Distribution channel management power considerations 热度: 销售与分销管理sales and distribution management ...
2) Marketing Management Strategy 营销管理策略 3) distribution strategy 分销策略 1. The researching objective of this text is the distribution channel s designing and thedistribution strategyof the multinational clothing enterprises. 本文以跨国服装企业的分销渠道设计和分销策略为研究对象,在阐述问题提出背景、...
8. Hotel online distribution channel management 9. Tips for managing hotel distribution channels 10. Your hotel distribution: Direct or indirect? 11. Top offline and online hotel marketing channels 12. Direct distribution strategy in the hotel industry 13. Hotel distribution management: Fa...
Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS Distribution channel management not only consists of choosing distribution channels. In fact, probably the most difficult phase of the distribution managem... T Paksoy,NY Pehlivan,C Kahraman ...
Furthermore, this paper shows that, compared with channel strategy I where the manufacturer sells both new and remanufactured products through an independent retailer, this dual channel strategy benefits the end consumers, but might do harm to the retailer and the total supply chain in some ...