Humans are the storytelling species, not just telling stories, but often, then, living by them. Some of these “stories to live by” become enshrined in a culture as Myths, defined as “accounts of gods or superhuman beings involved in extraordinary events or circumstances in a time existing...
5. Know your value -Whether you're entering a highly competitive market or if you're first to market, you should be able to very clearly communicate your 'stickiness' factor: what it is about your product or service that will attract and sustain your users. Instead of focusing on what fe...