Presentation of Danone 6 II.2. Advantages and disadvantages of brand extension strategy 7 II.2.1. Advantages of brand extension strategy 7 II.2.2. Disadvantages of brand extension strategy 9 III. Methodology11 III.1. Qualitative or quantitative data 11 III.1.1. Qualitative research 11 III.1.1.1...
nonrandom sampling and small sample size distinguishes qualitative research from quantitative research. A big advantage of qualitative research is the ability to deeply probe and obtain rich descriptive data about social phenomena through structured interviews, cultural immersion, case studies and observation...
This article focuses on the application of quantitative methods in schoolscape research, including a discussion of its advantages and disadvantages. This article seeks to rehabilitate the quantitative by re-theorizing the landscape in linguistic landscape (LL), moving from an area based study of ...
PDA detectors are useful in both research and quality assurance laboratories. In the research laboratory, the PDA provides the analyst with a variety of approaches to the analysis. In the quality assurance laboratory, the PDA provides several results from a single run, thereby increasing the through...
The main benefit of combining quantitative and qualitative data collection in questionnaires is the comprehensive and nuanced understanding it provides. Both quantitative and qualitative data offer unique insights that, when used together, create a more holistic picture of the research topic. Quantitative ...
Interviews are best suited for exploring a topic in greater depth with a smaller group of participants. Many studies combine both methods to generate a mix of quantitative and qualitative insights. The choice ultimately depends on the specific needs and constraints of the research project. Customer ...
Close-one-word answers with predefined responses like “yes” or “no” don’t get much input. However, they are necessary to gatherquantitative datafrom respondents. Open-ended questions help in getting in-depth answers. The benefit is that you actually start learning about your customers. ...
Sodium fluoride PET imaging as a quantitative pharmacodynamic biomarker for bone homeostasis during anti-DKK1 therapy for multiple myeloma. Blood Cancer J. 7, e615 (2017). CAS PubMed PubMed Central Google Scholar Leupin, O. et al. Bone overgrowth-associated mutations in the LRP4 gene impair ...
Toward an integrative social identity model of collective action: a quantitative research synthesis of three socio-psychological perspectives. Psychol. Bull. 134, 504–535 (2008). Article Google Scholar January 2014 Political Survey (Pew Research Center, 2014). Gilens, M. Affluence and Influence: ...
People responsible for riskmanagement must be able to use both qualitative and quantitative methods. They alsoneed to know the advantages and disadvantages of these methods as their scope ofapplications may differ, depending on a project type. These problems are addressed bythe paper, which aims ...