Shapiro (1987), however, in her seminal article on impersonal trust, asks who guards the guardians of trust. Even if she answers that trust itself does that (1987, p. 649), this intriguing question motivates the aim of this study to learn more of the trust-enabling characteristics of the ...
However, in the context of blockchain-enabled exchanges, online advertising is governed by a decentralized advert exchange ecosystem (e.g., the Adshares and Alkimi use cases) that serves to increase the transparency and immutability of the media supply chain (Chorley et al., 2021). That is...