Direct-to-Physician Marketing of Opioids and High-Risk Drug Prescribing: Evidence From Hospital Conflict-of-Interest PoliciesEisenberg, Matthew
While Arthur died eight years before Purdue Pharma began selling OxyContin, the kind of systematized, sophisticated and highly-efficient direct-to-physician marketing that Arthur helped pioneer is at the heart of Purdue’s opioid scandal. Since Arthur’s time, direct-to-physician marketing has evol...
Direct to physician advertisements and direct to consumer advertisement (DTCA) is a well-known marketing strategy of pharmaceutical companies. Studies from the West and also from the Indian sub-continent revealed several lacunae in such advertisements. The present study was carried out to understand th...
DTPDirect-to-Patient(marketing) DTPDisney Theatrical Productions DTPDirect to Pharmacy(supply chain) DTPDube Tradeport DTPDetailed Test Plan DTPDown to Pound DTPDirection du Transport Public(French: Directorate of Public Transport) DTPDrug Therapy Problem(healthcare) ...
The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review Yale J Health Policy Law Ethics, 5 (2) (2005), pp. 785-822 View in ScopusGoogle Scholar 6 H.K. Win, A.E. Caldera, K. Maresh, J. Lopez, C.S. Rihal, M.A. Parikh, et al...
The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review The pharmaceutical industry plays a vital role in the world's economy, as well as in ensuring the welfare of its citizens. In the United States, this industry constitutes a large and impo...
However, these benefits of direct-to-consumer advertising are unproved. Moreover, such advertising may create unnecessary tension between the patient and the patient's physician and insurer, and may divert physicians' efforts away from important patient concerns, and toward marketing-generated ...
This paper examines the impact and interrelationships between direct-to-consumer (DTC) and physician-oriented marketing on the sales composition of the prescription (Rx) and over-the-counter (OTC) versions of antiulcer and heartburn medications. To understand better the implications for competition of...
Of significant concern to the medical community is the criticism that direct-to-consumer advertising undermines the physician-patient relationship.19 In studying this issue, the 2002 FDA survey showed mixed results. For example, 73% of patients did not believe direct-to-consumer advertising minimized...
Arguments have been made for direct-to-consumer marketing of genetic tests based on ex- perience with direct-to-consumer advertisement of prescrip- tion drugs.2 Benefits cited by advocates include increased com- pliance and facilitation of patient-physician communication (based on the required "talk...