The role of direct-to-physician marketing in accelerating uptake of GDMT is unknown. Objectives The authors investigated the association between industry marketing meals and GDMT prescribing rates under Medicare
Guideline-directed medical therapy (GDMT) forheart failure with reduced ejection fractionremains underused. The role of direct-to-physician marketing in accelerating uptake of GDMT is unknown. Methods We linked Centers for Medicaid and Medicare Services datasets to identify cardiologists’ prescriptions ...
Better marketing services for global pharmaceutical companies. We are global marketing agency Connectmedica + Highp.
Direct to physician advertisements and direct to consumer advertisement (DTCA) is a well-known marketing strategy of pharmaceutical companies. Studies from the West and also from the Indian sub-continent revealed several lacunae in such advertisements. The present study was carried out to understand th...
The report covers tests that are directly ordered by consumers and consumer-initiated, physician-monitored tests. The DTC genetic testing of animals is outside the scope of the report. Regional market analysis is provided for all the major segments, and this includes some country-level analysis....
Advertising induces patients to visit physician and seek appropriate treatment and get induced to ask for further information.Research limitations/implications Time and resources were limited.Practical implications First, it contributes towards knowledge, second, it shows the importance of DTCA and its ...
We are a direct primary care family medicine practice that reunites the physician and patient in a proactive partnership. We do not contract with outside parties that may influence the outcome of your healthcare. As a result, we dedicate our efforts to your care while keeping the cost of ca...
Interventional pain medicine, being a relatively new specialty, has an added burden of marketing itself. A pain physician has to market his own self and his expertise as well as the specialty itself. Direct marketing to the consumers as well as to the referring physicians requires skill and kno...
1 Most of these surgeries are now performed as same-day surgeries,2 resulting in a shift in the management of postoperative complications from the inpatient setting to primary care clinics and emergency departments. Thus, every emergency physician should be familiar with the procedure, postoperative ...
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