Exposure to DTCA was higher in Sacramento, although 87.4% of Vancouver patients had seen prescription drug advertisements. Of the Sacramento patients, 7.2% requested advertised drugs as opposed to 3.3% in Vancouver (odds ratio [OR] 2.2, 95% confidence interval [CI] 1.2-4.1). Patients with ...
Exposure to DTCA was higher in Sacramento, although 87.4% of Vancouver patients had seen prescription drug advertisements. Of the Sacramento patients, 7.2% requested advertised drugs as opposed to 3.3% in Vancouver (odds ratio [OR] 2.2, 95% confidence interval [CI] 1.2-4.1). Patients with ...
This review will summarize the history of direct-to-consumer drug advertisements and the current regulations governing them. It will summarize the evidence concerning the impact of direct-to-consumer advertising on the public, providers, and the health care system, and conclude with observations ...
advertisements. A well-known directory-less approach developed by the industry is Universal Plug and Play (UPnP)[81]. In UPnP devices advertise their services and, upon request, they also present the service descriptions using XML. In Bluetooth SDP[82]services are described through service records...
Survey research suggests that advertisements raise consumer awareness and motivate patients to request prescriptions in up to 7% of primary care encounters.3,4,27-31 Although it does not address the impact of DTC advertising on consumer awareness or care seeking, our study supplies direct ...
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This article reports the results of a content analysis of 23 direct-to-consumer (DTC) product-specific television prescription drug advertisements broadcast during 2001. A majority of ads used both medical and lay terms to convey medical ideas. Most gave consumers somewhat more time to absorb facts...
OBJECTIVE: To determine whether there is an association between a woman's exposure to direct-to-consumer (DTC) advertisements for 2 osteoporosis drugs and presentation for bone densitometry. METHODS: A matched case-control study was conducted between October and December 1998 at an academic primary ...
Limitations of direct-to-consumer advertisements for clinical genetic testing. JAMA 2002;288:1762–1767. 10. Taylor M, Alman A, Manchester D. Use of the Internet by Patients and Their Fam- ilies to Obtain Genetics-Related Information. Mayo Clin Proc 2001;76:772–776. 11. Christian S, ...
Direct-to-Consumer Advertisements have both good and bad aspects to it, as discussed previously. The question that comes to mind is whether or not the beneficial sides outweigh the bad ones in the eyes of consumers, physicians, and other healthcare providers. According to Kannan et al (1),...