(2002). Dimensions of customer loyalty: Separating friends from well wish- ers. Cornell Hotel & Restaurant Administration Quarterly, 43, February, 47-59.Baloglu, S (2002) Dimensions of customer loyalty: Separating friends from well wishers. Cornell Hotel and Restaurant Administration Quarterly 43: ...
These factors vary in their function mechanisms and effects on different dimensions of customer loyalty. 展开 关键词: intermittent service industry customer loyalty influencing factors empirical analysis DOI: 10.1007/s11782-009-0004-4 被引量: 38 ...
The purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions (one...
Moreover, the results indicated a positive and significant effect of the relationship quality on customer loyalty of mobile operators. The results also indicated that satisfaction and trust variables could have the most impact on customer loyalty of a company, diminish the company's marketing costs,...
Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business. This quantitative study examined the mediating role of communication on the relationship between satis...
Survey of Internet Brand and Website Features and Assessment of Its Impact on Customer Loyalty (Case study: Internet buyers of Laptop) In terms of economic and strategic, brands are as valuable assets in companies. Thus basic purpose of their businesses is to have loyal customers. The impo.....
The effects of brand credibility on customer loyalty Customer churn is an ever-growing issue in the relational services sector (e.g., retail banking, telecommunications), where business models ultimately depe... J Sweeney,J Swait - 《Journal of Retailing & Consumer Services》 被引量: 290发表:...
Although the symbolic function of brands has been investigated in the literature, there is n... S Thériault 被引量: 0发表: 2012年 MEASURING THE CUSTOMER SATISFACTION AND LOYALTY: THE EFFECTS OF HEDONIC FEELINGS AND UTILITARIAN BELIEFS The study extends a general theoretical framework towards ...
the intrinsic cues of the product or service are ambiguous, brand reputation is the strongest driver of customer loyalty compared with customer satisfaction... F Selnes - 《European Journal of Marketing》 被引量: 1751发表: 1993年 An Examination of the Effect of Product Performance on Brand Reputa...
Primary ethnicity is the most prominent ethnicity within a cluster - since clusters can be made up of multiple customer segments - there can be more than one ethnicity present. Hence this attribute being the primary or most prominent ethnicity attribute value. Primary Education Level Primary educatio...