This study aims to examine the effect of Country Of Origin and Word Of Mouth of dimension Brand Equity and the effect of dimension Brand Equity of Brand Equity Samsung smartphone in Surabaya. The variables tested are the variables that c...
Confidence regionsPositioning is among a marketer's preeminent strategic responsibilities. Positioning helps to clarify brand strengths among competitors and identify potential cdoi:10.2139/ssrn.3425977Iacobucci, DawnGrisaffe, DouglasDeSarbo, Wayne S.Social Science Electronic Publishing...
To create perceptual maps, data are frequently obtained that comprise a sample of respondents rating a series of brands with respect to their perceived similarities and differences, as well as the status of each brand along multiple attributes. This research uses the variability inherent in such ...