Den Deutschen Industrie- und Handelskammertag unterstützte sie bei der Konzeption und Durchführung des Zertifikatslehrgangs „CSR-Manager (IHK)“. Hildebrandt ist Mitinitiatorin der Initiative „Gesichter der Nachhaltigkeit“ und der Veranstaltungsreihe Burgthanner Dialoge. Sie bloggt regelmä...
The apriori pr and marketing team developped and realized the Digital Transformer Challenge for Ferrari and Ashridge Executive Education with the aim to give the Ferrari brand a better recognition in respect of Digital Transformation instead of only being a design icon. The Social Media Nomination Ch...
Project Manager sebastian.hammer@hmr-international.de www.hmr-international.de HMR International is one of the leading consultancies for media companies in Germany. HMR was founded in 1995 and offers integrated consulting services in the media and television industry. ...
Comprehending the motivating factors that drive Digital Business Transformation (DBT) is crucial for cultivating success in DBT initiatives. The objective of the research outlined in this paper was to pinpoint and categorize the factors that inspire companies to embark on the DBT journey. Through qual...