A strategy used by Amazon is a great example of e-commerce marketing. Whenever you buy something from Amazon, they send you a thank-you email. They keep sending regular emails with similar items that might be of interest to you. All of this is done to drive traffic to the platform. In...
Having your strategy in place gives you an agreed plan for how to achieve your digital goals – but you also need consensus on when each stage will be progressed and delivered. Creating a roadmap for your digital strategy – with achievable timelines, clear milestones and a defined path to r...
Along the way, we work with clients to build a digital road map to transform their business by helping them answer key questions, including: What areas of digital should I focus on (for example, go-to-market strategy versus product/service innovation)? Which will have the biggest payout or...
An example of a digital transformation strategy is the adoption of cloud computing. This strategy involves moving data storage and processing from on-premises servers to cloud-based platforms, which can offer greater scalability, flexibility, and cost-effectiveness. It often includes the use of Softwa...
In light of the lack of data on the impact of digital storytelling on pharmacy students’ learning, this study sought to evaluate if digital storytelling could be a viable active learning strategy in pharmacy curricula. The objective of this study was to evaluate the effectiveness of a digital ...
10 reasons why you need a digital marketing strategy It's important to be able to make the business case to invest more in digital marketing since, if you can't convince yourself or your colleagues to invest, then the future of your business is in jeopardy. It's simple,...
The portfolio strategy paid dividends both in revenue gains and cost reductions. For example, investing in a balanced fashion between core and new businesses led to faster than expected revenue streams from new offerings. The company estimated that 40 percent of its revenues would f...
10 reasons why you need a digital marketing strategy It's important to be able to make the business case to invest more in digital marketing since, if you can't convince yourself or your colleagues to invest, then the future of your business is in jeopardy. It's simple, you won't be...
out your organization uses targeted advertising, nor should it be the reason you update your strategies.I wonder how much the push to scan websites for cookies and create spreadsheets is because that task, tedious as it is, sounds much more do-able than rethinking your overall data strategy?
The Report to the 19th CPC National Congress called for "resolutely pursuing the strategy of building a strong nation through talent development". As China's digital transformation progresses, the need for a skilled workforce will increase at a faster pace, highlighting the demand for R&D, ...