Rostelecom published an asset monetization strategy in its November 2016 investor report. A statistical analysis of its nationwide fixed assets revealed a total of 8.8 million square meters of property, most of which was equipment rooms containing network equipment. Rostelecom set up a special company ...
学生将学习如何通过使用以人为本的设计 (HCD) 原则、工具和技术为客户设计高度情境化、个性化和情感化的体验来达到这一目的。 Social Media And Viral Marketing 社交媒体和病毒式营销 它将讨论的主题包括如何在社交媒体上创建有吸引力和有效的营销内容,如何利用内容吸引和建立社交媒体上的社区,如何利用社交媒体的影响...
The pressure’s on for telcos to go digital fast. They need to get customer-focused, enter partnerships where they’re not obscured by a big-name partner, and look for high value-added margins rather than a sluggish trickle of profits down the dumb pipe. Martin Creaner, ex-CEO of the T...
Always-on marketingrefers to the investments in paid, owned and earned media needed across the customer lifecycle shown in this figure from the eighth edition of my Digital Marketing: Strategy, Implementation and Practice book. Investment is needed to maintain visibil...
The end objective can be determined by your current business standards and how you want it to be in the long run. 2. Identify “your” customers One of the vital things to be contemplated during anydigital marketing strategyis that you need to identify your customers. See, if you do not...
Step 7: Maintain and continually improve A digital marketing strategy is dynamic; it changes over time. Review your strategy frequently, evaluate the results, and make appropriate improvements to reflect shifting consumer trends and behavior.
The Future Is Mainstream Green: Introducing a New Growth Strategy This is a guide for chief marketing officers to take green beyond niche and into the mainstream. Mainstream Green is about driving sustainable choices by all consumers, not just those who are moved by sustainable claims. To reach...
Social Fusion uses this comprehensive Hubspot Inbound analysis to pinpoint the strengths and weaknesses of your business’s digital marketing strategy as they compare to the competitors in your industry. By ranking your business versus the competition, you can begin to develop an understanding of ...
5. Email Marketing Email marketing is adigital strategyfor building customer loyalty, promoting products, and increasing sales. It involves sending emails and newsletters to target subscribers. According toBloggersPassionemail marketing gets $36 ROI for every $1 spent. ...
1. Marketing and brand strategy trends Given the current and future importance of digital marketing to all types of organizations, it’s a clear best practice to use a strategic approach, so that digital marketing activities and investments are prioritized, costed, and integrated with ma...