数字营销分析Digital Marketing Analytics 数字营销分析课程研究了数字营销中出现的问题以及数字营销的模式和商业需求。课程对两到三个特定于数字营销的数据集进行实践分析,学生将学习分析购物车数据,销售数据和点击流数据,从而能够为网络和电子商务进行分析。 课程内容: ...
Digital Marketing的类别: 一个Digital Marketer日常的工作内容有以下三大类: A broad marketing concept, usually includes PMM/Performance Markerting/CRM/Marketing Analytics/Ad Tech Roles (Most Common ones) Responsible for branding, user growth and retention (ACQ, REN, RMK) as well as marketing experimenta...
格勒高商MSc Digital Marketing & Data Analytics(数字营销与数据分析硕士)课程致力于赋予学生广受市场欢迎和认可的就业技能 -- 包括分析消费者行为、创建有效的数字营销策略、制定数据驱动的商业决策等,以帮助学生在快节奏与技术驱动的现代商业环境中获得职业成功。本课程是任何希望在这一前沿领域启动或推进职业生涯的学...
INTRODUCTIONMarketing analytics is the measurement and optimization of your marketing activities. Rather than focusing only on your site's performance like you do with web analytics, you focus on how your marketing efforts are performing, and adjust them accordingly. Marketing analytics goes beyond on...
Content Marketing & Digital Marketing generate a lot of data. Analytics allow you to find out what works, what doesn't, why and what to do next. Click Now.
With digital marketing analytics tools, harness and unify business data to provide insights that power business impact. Learn more about Marketing Analytics.
2024 Digital Marketing Trends shaping the Future of Marketing Actionable steps across the pillars of digital marketing from our recent report Digital marketing today is complex and it’s inevitable it will get more.
Track the performance of your digital marketing efforts by regularly checking your analytics. Downloadsocial media analyticsreports, track conversions, and measure engagement to see what kind of marketing works best. When you analyze your results like this, you’ll be able to see what works and wh...
While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?
Discover how a digital marketing strategy can set your business up for success. Find out what it entails and how you can create one with Marketo Engage.