“We can expect this trend of greater representation in digital marketing campaigns to continue into 2023,” said Tomasz Niezgoda, head of marketing atSurfer. The same is true of content more broadly. “Marketers are increasingly looking to create content that is inclusive and resonates with a b...
In this report, you’ll discover the trends and tactics your business needs to focus on to be successful in your SEO and supporting digital marketing efforts in 2023. 2023 Digital Marketing Trends One of the best ways to clearly understand new shifts and changes to marketing and your ...
Trend 3: Short-Form Videos Have Become Dominant Short-form videos that quickly deliver value and/or entertainment are continuing to grow in popularity. In fact, our State of Content Marketing 2023 Global Report reveals that the short video format is the top-performing video type among marketers...
Trend 3: Short-Form Videos Have Become Dominant Short-form videos that quickly deliver value and/or entertainment are continuing to grow in popularity. In fact, ourState of Content Marketing 2023 Global Reportreveals that the short video format is the top-performing video type among marketers and...
The technology behind this trend has advanced rapidly over the years, which means there are now more sophisticated tools available for businesses to choose from when automating their digital marketing efforts. These tools allow brands to manage multiple campaigns simultaneously while providing detailed ana...
This blog will explore our prediction for some of the trends that we think will be on the horizon for 2023. Trend #1: Augmented Reality Marketing Augmented realityis a new technology that allows marketers to create an interactive experience for their customers. It blends the physical and digital...
Social commerceis a new trend in online shopping that had great success last year and, no doubt, we’ll see more of it in 2025. It’s technically not considered eCommerce because you make purchases directly from the social media app, without visiting the vendor’s website. You browse your...
‘Chat Commerce’ has empowered brands to get the ‘Golden Eggs’, and therefore more and more companies are willing to invest more in WhatsApp marketing. So what will be the next focus in 2023? For more WhatsApp success case references, get a free WhatsApp Business Guidebook here. World...
Moreover, with the recent trend of promoting body positivity, businesses will use influencers to change the face of fashion. Henceforth, the apparel market is now ready to challenge the stereotypical standards of beauty. Their motto stands “real is beautiful”. ...
Trend 5: Attention-Grabbing Videos for Time-Poor Consumers Video advertising is becoming the number one way to leverage digital marketing opportunities and surpasses every other medium when it comes to engagement. The Social Shepherdcompiled some stats for 2023, showing that: ...