BCG enables digital marketing companies to develop capabilities that foster speed, precision, and growth. Learn more about our framework for digital marketing.
BCG enables digital marketing companies to develop capabilities that foster speed, precision, and growth. Learn more about our framework for digital marketing.
数字营销:战略、工具和方法Digital Marketing: Strategy, Tools and Tactics 数字营销:战略、工具和方法课程将使学生对数字营销在各类企业中的作用有一个全面而深刻的理解。课程通过一系列跨商业领域的案例来探索数字营销战略的含义以及如何规划和实施。探讨了各种方法,数字营销策略和更广泛的企业之间的关系,数字营销策略的...
You can see that around one-fifth (17%) do define their digital strategy. This is a great first step in the process towards a fully integrated strategy. Where you want to get to is where all digital marketing activities are prioritized as part of overall investments in your...
MSc Digital Marketing Strategy Timetables and Modules ◆课程的设置还是比较符合你所期待这个专业能学到的东西的,有social media,有digital marketing implementation,有data analytics等,这些课程在学校官网的专业介绍里都有详细说明,大家可以在选专业前自己看看每个专业的课程设置,看看适不适合自己以及自己喜不喜欢这些课...
No matter which opportunities banks decide to pursue, they will need to commit to—and invest in—new digital capabilities in areas like design, innovation, data and analytics, personalization, and digital marketing. A headlong dash toward developing “all” these capabilities isn’t the answer. ...
Social Fusion provides digital marketing strategy for small business using the industry-leading Hubspot Inbound approach
The Bank segmentation in the Czech Republic, focusing on the marketing strategy of large or small banks in context of digital marketing conditions is the main goal of the paper.Petra Jlkov
The complexity of digital marketing is a key reason why a defined digital marketing strategy is needed, particularly by medium to large businesses. Our visual gives a B2B example of the complexity of customer touchpoints on the path to purchase that need to be part of a plan. If you're no...
DIGITAL STRATEGY ONLINE MARKETING Digital Strategy & Roadmap Creation We start with discovery and dive into your industry and landscape, historical data and current marketing efforts as well as competitor data to dig for insights and opportunities to leverage. The final outcome is a strategic digital...