All Articles in Scholarly Communication Follow Faceted Search 6,488 full-text articles. Page 1 of 266. Restoring School Librarians: Challenges And Strategies, Debrah E. Kachel 2025 Antioch University Seattle Cedarcommons Repository Report For January 2025, Cedarville University 2025 Cedarville ...
Already at the end of the '90s, scholarly contributions in marketing have conceptually discussed the impact of Internet and e-commerce on markets (e.g., Alba et al., 1997; Peterson, Balasubramanian, & Bronnenberg, 1997). Despite these early contributions, marketing science has been rather sil...
For the current study, the research carries out a network analysis of scholarly literature on the integration of digital platforms in publishing using VOSviewer. It declared to provide an understanding of the field's conceptual directions, determine key articles, and depict the developmental process ...
This study presents a clear and definitional framework with distinctive characteristics of useful methods of FA in the marketing field. A final portfolio of 376scholarly articles is categorized along with five identified application areas in marketing science: (1) fuzzy modeling, (2) Web analytics, ...
Google Scholar. Use Google’s search engine that indexes scholarly literature to find relevant research on any marketing topic. The service focuses on the most peer-reviewed online academic journals, books, and papers. Portent. Portent’s title maker is a fun tool to get ideas for an article ...
A summary of the scholarly article production of data spanning from 2012 to 2024 is presented in Table4. This table showcases that 154 articles were published by 437 authors published in 90 sources with 2.36 average years from publication. The annual publication growth rate is 5.95% while the ...
In this section of the paper, we re-engage with the research questions introduced at the start of the paper to tease out in what ways a relational approach contributes to scholarly understanding of how producers use digital technologies to prepare for and manage climate shocks, and the effects ...
We live in a wondrous age, my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit. However, we read hundreds of articles and enrolled in as many marketing courses that we could get ou...
Table 7, Table 8, Table 9, Table 10, Table 11, Table 12 and Table 13 utilize these centrality measures to provide a comprehensive understanding of the structure and influence within the scholarly network, revealing pivotal elements that shape the field of AI in digital marketing. For the clust...
However, in recent years, there has been a surge of scholarly interest in the empowering potential of digital technologies [6,30]. Previous studies have shown that marginalized groups can leverage digital technologies to more effectively overcome business-related challenges [13]. In the context of ...