Just know that B2B and B2C influencer marketing are considerably different. B2B influencer marketing often focuses more on building long-term relationships and establishing credibility. While B2C influencer marketing is usually more for short-term engagement or sales. Another difference is B2C influencers...
An example of this type of expert-led content is Semrush’s 2024 AI Content Marketing Report for SMBs. We collaborated with industry leaders to put together this research on the use of AI in content marketing. Here are some tips for creating and distributing expert-led content: Identify ...
We’ll pause quickly before we get into it because there is a caveat in that some approaches are proven to work, and it’s never a great idea to abandon everything you know about lead gen, consumer confidence, brand awareness, and positive exposure – new digital marketing trendssupplementyo...
The UAE, the country in which Dubai resides, is rich in digital marketing opportunities. From SEO to PPC to Social Media, this country is probably the most Internet-savvy of all the countries in the MENA region. Due in large part to the fact that the majority of the population in the c...
lowerprices,greaterproductvarietyandwiderreachofonlinemarketing.Morefrequent purchasesacrossdifferentplatformsandretailers–includingmoreimpulsebuying–leadsto overconsumption,causingincreasedtransportationemissionsandwaste. Makinge-commercemoreenvironmentallysustainablerequiresagreateremphasisoncircular businessmodels,ethicalsourcin...
Our 2025 digital marketing trends analysis has all the freshest insights. Read the 2025 report What we'll cover Trend #1: Marketers will embrace and harness the power of AI Trend #2: Authenticity-driven marketing will thrive Trend #3: Personalization will be more important than ever ...
This excerpt from the Digital Marketing Factbook 2010 contains data on online population, internet audience distribution or penetration by population. It also includes relevant statistics for social media or e-mail marketing, search engine optimization a
In 2024, that solution is increasingly found within powerful digital marketing apps. Imagine streamlining your campaigns, consolidating tasks, or measuring ROI with just a few taps on your screen. That’s not the future; it’s now. As a digital marketer, you need the best tools to stay ahea...
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Marketing Automation 64% of marketers use AI/automation and 38% of those who don't will start using it in 2024. (HubSpot Blog Marketing Strategy Report, 2024) 63% of marketing leaders report that they use automation in their email marketing efforts, 50% use it for social media management,...