Our project with Yellow Tailis an example of a successful Christmas campaign. The brand approached Sekkei Digital Group for help with its digital marketing campaigns in the Chinese market.Happily obliging their request, our team took inspiration from the appeal of their wine products and launched a...
China's Singles Day shopping festival is more than halfway over. Here's how consumers are spending South China Morning Post Alibaba’s Singles’ Day sales see strong demand for designer toys, pet products Wall Street Journal Alibaba Leans Into AI to Draw Shoppers Beyond China ...
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Watch on Netflix In writer-director Prentice Penny’sUncorked, Mamoudou Athie stars as Elijah, an aspiring sommelier with dreams of leaving the family barbecue business behind in pursuit of his wine connoisseur dreams. When a once-in-a-lifetime opportunity presents itself, the young man must cho...
Twitter kicks off marketing campaign to help you get a grip on what it is Hands on: Android apps for Chromebook Veeso face-tracking headset hopes to become virtual reality’s missing link AT&T chief will head the intimidating-sounding ‘Robocalling Strike Force’ Google launches Emergency Location...
But with the rising sophistication of Chinese consumers, brands need to take a far more nuanced approach to managing KOLs and KOCs if they want to engage more effectively with consumers and maximize the impact from their marketing budgets. As aspirational figures, KOLs may have the...
“I was rejected about 75 times before I got my first real job,” explains Katie, a 24-year-old marketing assistant. “It took a while until I even got my first interview with someone. But I didn’t let it get me down — I was determined,” she explains. “I scanned through job...
Recently, digital entrepreneurship and creative industries in tourism have been emerging strongly, possibly as a result of the global pandemic of the last two years. Their growth in the last decade has been due to the penetration of technology into the d
Well stocked drinks fridge with beer, wine and G&T's, cheers! Offices With an enviable castle view, our head office is located on Princes Street, in the city centre of Edinburgh. This makes for an easy commute to work, plenty of choice for lunch and a prime spot to watch the Edinburgh...
Global wine production falls to 62-year low in 2023 – BBC News News — climate science breakthrough This year ‘virtually certain’ to be warmest in 125,000 years, EU scientists say | Reuters As a climate scientist, I know that Sunak’s King’s Speech decisions will cost ...