We are rapidly growing our digital capabilities to serve the needs of our global customers including health clubs, luxury hotels and apartment complexes, as well as high-end home gyms. We are seeking a talented and detail-orientedDigital Marketing Data Analystto join our marketing team. The ideal...
In this blog post, we will discuss what digital marketing analytics is, the skills required to be a successful digital marketing analyst, the tools and techniques used in analytics, examples of how digital marketing analytics can be applied in real-life scenarios, and how to build a career in...
Digital marketing requires constant data monitoring and evaluation, as well as adjustment of marketing strategies. In order to better meet the needs of users, UnionPay launched a new APP "U Pay +", which not only solves the payment needs of users, but also provides customized and refined servi...
Here are 9 key ingredients for an effective digital marketing strategy that are critical to achieving your business goals & your buyers’ expectations.
Digital marketing is the practice of promoting a business, person, product, or service using online channels. Learn more here!
A key technique for creating a digital marketing strategy is to ensure that your objectives, marketplace analysis and strategy are well aligned. We use this technique in our templates across RACE to link these three. This works well as a one-page summary of your strategy; we are a big fan...
Digital marketing dashboards let companies consolidate fragmented data and get helpful insights. Learn more about marketing dashboards and their key features.
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Analysis of your competitor’s audience Google Analytics demographic info Audience research tools like BuzzSumo or SparkToro Once you’ve got some audience data, look it over for patterns in demographics, interests, and online behavior. Put those trends together to create marketing personas—profiles ...
Why Your Company Needs Digital MarketingDigital marketing has been hailed as a game-changer for good reason. It offers a singular platform where businesses can tap into an endless stream of information, leads, and potential customers. Ignoring digital marketing means missing out on one of the most...