数字营销:战略、工具和方法Digital Marketing: Strategy, Tools and Tactics 数字营销:战略、工具和方法课程将使学生对数字营销在各类企业中的作用有一个全面而深刻的理解。课程通过一系列跨商业领域的案例来探索数字营销战略的含义以及如何规划和实施。探讨了各种方法,数字营销策略和更广泛的企业之间的关系,数字营销策略的...
Digital Strategy Tools Marketing Management Tools UX and Design Tools Video Marketing Tools Content Management Tools Social Selling Tools 1. Social Media Marketing Tools There are a multitude of tools and apps that support social media marketing, from content discovery, management and scheduling. With ...
It has a drag-and-drop editor, meaning you don’t need any coding knowledge to get an email campaign up and running. 2. HubSpot Email Marketing HubSpot provides a suite of tools aimed at helping small to medium-sized businesses with their marketing. Among those tools is a well-equipped,...
SEMrushis a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. SEMrush’s strength lies in its ability to provide de...
It has a drag-and-drop editor, meaning you don’t need any coding knowledge to get an email campaign up and running. 2. HubSpot Email Marketing HubSpot provides a suite of tools aimed at helping small to medium-sized businesses with their marketing. Among those tools is a well-equipped,...
We're talking about methods that don't just incrementally improve your marketing—they transform it into a conversion machine that runs with the efficiency of a Swiss watch and the raw power of a rocket engine. Buckle up. This isn't for the faint of heart or the strategically lazy. This ...
2. It's more cost-effective than outbound marketing methods. Digital marketing helps you track campaign performance day to day, so you know which channels are performing well and which aren’t. This information helps you optimize your campaign budgets for high ROI. A digital marketing strategy ...
What are the types of digital marketing? If you’re still wondering how digital marketing works in real life, here are a few practical examples. There are many types of digital marketing, and we’ve outlined the pro’s and con’s of each below. 1. Pay-Per-Click (PPC) Pay-per-click...
Summary This introduction presents an overview of key concepts discussed in this book, which provides a framework for applying the digital marketing skills in a structured and iterative fashion. The book presents a structured methodology underpinned by DMI's initiate, iterate, and integrate (3i) ...
Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms. Digital marketers have a number of tools to measure the effectiveness of their campaigns. One of the biggest challenges digital marketers face is how to set themselves apart...