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It begins by looking at definitions of digital marketing and then discusses how the internet and social media have transformed tourism and hospitality marketing practice. Next, the main areas of digital marketing with respect to three types of media: paid, owned, and earned are examined. The ...
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HOSPITALITY industrySUSTAINABILITYAdvanced digital solutions, modern technologies and artificial intelligence have fundamentally transformed the pace of change and existing business models in the tourism and hospitality (T&H) sector. Implementing advanced digital solutions through new and ...
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doi:10.1080/13032917.2017.1396524"Marketing for tourism, hospitality & events: a global & digital approach." Anatolia, 29(1), pp. 153–154UlrikeUniversityofGretzelUniversityofInformaworldAnatolia
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