You have only one shot at getting it right, and a lackluster TV or print ad usually means a lot of wasted resources. Its results are easy to track Digital marketing allows you to track each click, view, or share you receive on digital content. This helps you identify the number of ...
Digital marketing is the practice of promoting a business, person, product, or service using online channels. Learn more here!
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through t...
There are two main types of social media marketing: Inbound social media: Posting educational information, sharing resources, using paid ads (such as those promoting a lead gen campaign), and even sharing funny memes, all of which help you build a relationship with your audience. Outbound socia...
Content marketing matters, and there are plenty of stats to prove it: 84% of consumers expect companies to produce entertaining and helpful content experiences 62% of companies that have at least 5,000 employees produce content daily 92% of marketers believe that their company values content as ...
Digital marketing is always evolving, but here are four types of resources that can help advertisers stay updated on digital marketing: Blogs and websites: They share key information about digital marketing, channel updates, and how to improve skills. Channel-specific trainings: These can usually ...
Direct marketing is a form of traditional offline marketing that involves advertising a business, product, or service via physical materials like mailers, brochures, coupons, and pamphlets. Direct marketing materials can be helpful if your representatives ever need to present something physical to ...
Beyond global scope, the data-driven insights, automation, innovation, and cost efficiency enabled by digital marketing are vital benefits that help optimise campaigns and allocate resources wisely. Companies can track and analyse performance in real-time, then tweak approaches and capitalise on what ...
Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the huge adoption and interest in Open AI ChatGPT, as an example. Marketers also have to contend with the complexity of the many channels w...
Marketing’s resources mix is largely unchanged Year Over Year, with a breakdown of Agencies and Services (23.7%), Paid Media (25.7%), Labour (24.9%) and Marketing Technology (25.4%). Marketing technology (Martech) trends Research from Gartner found that according to Chief Marketing Officers ...