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This course focuses on building brand awareness and optimizing websites for increased traffic and performance. Students in this part of the Google digital marketing certificate will enhance their skills in web structure, customer awareness, search engine optimization (SEO) and search engine marketing (S...
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Promotional Strategies:Create blogs, videos, and reviews to drive traffic. 7. Mobile Marketing Given the rise in smartphone usage, mobile marketing focuses on reaching audiences via mobile devices. Mobile devices accounted for 54.8% of global website traffic in 2023. Key areas include: ...