Prof Seema Gupta is ex-faculty of Digital Marketing at IIM Bangalore. She is an expert digital marketing trainer and consultant who helps companies grow their business
doi:10.1007/s40497-022-00320-6Ravindra SinghAjay DwivediShikha GuptaSumanjeet SinghSeema SinghNezameddin FaghihSpringer Berlin HeidelbergJournal of Global Entrepreneurship Research
Seema LalotraSangita GuptaUniversity of KashmirLalotra S, Gupta S. Information needs and expectations in digital era: A study of select agricultural institutes in northern India. Trends in Information Management. 2010; 6(2): 113-24p. Retrieved from: http://ojs.uok.edu.in/ojs/index.php/cr...
2013). However, citizens are increasingly recognised as cornerstones in the provision of public services (Lamsal and Gupta 2022). Once a burden for central banks, marketing communication is now a key instrument, being used successfully to achieve monetary policy by creating genuine news (and ...