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内容提示: Digital Marketing and Social Media (Garvit Jaiswal 1 Renu Mishra 2 ) Tirpude Institute of Management Education, Nagpur Page 234 Trading: Trading companies buy the products, maintain a stock or a shop, and deliver products to customers. Startups: A startup is an ...
用我的理解就是 social media 更注重的是社交的功能，而 digital media 则是更加宽泛的数字媒体 包括影音这一类不存在社交交互作用的媒体。
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美国是世界上社会媒体普及率最高的国家,81%的国民至少注册一种社交媒体。目前美国有2.08亿个社交媒体用户,并且社交媒体的发展趋势没有任何减缓的迹象,据统计,美国社交媒体用户将在2021年突破2.17亿,众多公司,都瞄准用Social Media做Marketing。整个市场有着巨大的潜力。
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伦敦国王学院(KCL)的数字营销硕士项目(MSc Digital Marketing)旨在建立你对网络媒体背后策略的理解,使你能够研究现代数字营销的战略方法,以及机构、政府和社会制定的相关规则,帮助企业策略性且具有社会责任…