阳民推荐Allam Hamdan与Esra AlDhaen于2024年2月刚刚在springer出版的新书《Artificial Intelligence and Transforming Digital Marketing》探讨了人工智能如何改变了数字营销,以及它对各种规模的企业意味着什么,并着眼于人工智能如何被用于个性化内容、提高目标定位和优化活动。本书还探讨了在营销中使用人工智能所带来的一些伦...
It begins by looking at definitions of digital marketing and then discusses how the internet and social media have transformed tourism and hospitality marketing practice. Next, the main areas of digital marketing with respect to three types of media: paid, owned, and earned are examined. The ...
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TOURISMSOCIAL mediaFACEBOOK (Web resource)Introduction: The emergence of digital marketing has brought important changes in several industrial sectors, one of which is the tourism industry. This study aims to determine the role of digital marketing in tourist destinations. Methods: The resea...
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DIGITAL-MARKETING AS A NOVEL TOOL FOR GOODS AND SERVICES PROMOTION ON SOCIAL MEDIA: CONTEMPORARY TRENDS AND DEVELOPMENT DIRECTIONS Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing... M Chaikovs...
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