2022 is almost over, and if we have learned anything so far, it has to be one thing. No trend ever stays the same,especiallyfor marketers and PR professionals. As the world continues to evolve, so do our strategies—it’s what we do. What are the latest digital marketing trends and d...
The first thing that shows up in all predictions about the top digital marketing trends for 2022 isdigital experience. What is that? The main point is to make shopping online or the decision to contact a service provider as easy or attractive as possible for customers. The idea is to build...
1. Marketing and brand strategy trends Given the current and future importance of digital marketing to all types of organizations, it’s a clear best practice to use a strategic approach, so that digital marketing activities and investments are prioritized, costed, and integrated with m...
With that in mind, let’s dive head-first into my 33 best digital marketing predictions for the year ahead. Follow the Inkbot Design blog to learn more! 33 Digital Marketing Predictions: Looking for Trends Robots writing your ad copy? Billboards that come to life as you walk by them? Is...
Expert Predictions on Current Digital Marketing Trends Final Lines Recent Trends in Digital Marketing #1. Artificial Intelligence The supremacy of Artificial intelligence (AI) is at the forefront of global enterprise and industry. It is the most significant commercial prospect for businesses, economies, ...
AI and ML enable real-time decision-making in marketing campaigns. For example, AI algorithms can optimize ad bids in real-time, adjust marketing messages based on current trends, or even change website content based on the type of visitor. This agility allows marketers to stay ahead in a ...
In his article on the2024 Digital Marketing trends shaping the future of marketing, our co-founder Dave Chaffey summarizes the mega-trends across the pillars of marketing and AI. We also invited other specialists to give their advice on2024 digital marketing trendsfor different channels from AI an...
From the rise of maximizing the online shopping experience, to programmatic ad buying across Advanced TV, here’s an inside look at some of our predictions for the future of digital marketing in 2020.
From adopting new online tactics to changes around consumer privacy, here are the digital marketing trends and predictions for the second half of 2020.
With that, here are the eight emerging digital marketing trends you should know for 2024 and beyond. Trend 1: Marketers Are Embracing AI Most digital marketers have adapted to and integrated artificial intelligence (AI) into their marketing strategies—at least in some form. Often to save time...