One prime example is the amazing rise inartificial intelligence (AI)that we’ve seen during 2023. This phenomenon continues to evolve and impact all areas of marketing butRand Fishkin believesAI is only one of the challenges marketers face. Marketing also changes due to consumer behavior and the...
1. Marketing and brand strategy trends Given the current and future importance of digital marketing to all types of organizations, it’s a clear best practice to use a strategic approach, so that digital marketing activities and investments are prioritized, costed, and integrated with m...
Each year, at Smart Insights we review the latest trends to suggest actions marketers can take to tap into the opportunities offered by the latest trends. In his article on the2024 Digital Marketing trends shaping the future of marketing, our co-founder Dave Chaffey summarizes the mega-trends a...
2022 is here and we’re ready to tackle it (and its trends) head-on! A new year is all about trying new things, so let’s jump on this trendy bandwagon and make some major digital marketing moves together. Cheers to your success! Lexie Robbins Digital Marketing Specialist...
and if we have learned anything so far, it has to be one thing. No trend ever stays the same,especiallyfor marketers and PR professionals. As the world continues to evolve, so do our strategies—it’s what we do. What are the latest digital marketing trends and developments on the horiz...
As the world continues to change with transformations in technology, usage, behavior, consumption patterns and lifestyles, digital marketing is evolving along with it. Just for you, we have explored thedigital marketing trends for 2022by giving the floor to our partner manufacturers. We thank them...
In our 2022 Digital Marketing Trends webinar, Milestone President Benu Aggarwal laid out the Foundations, Why MUM Is Important, Why Local Search Is Even More Relevant, the Need for Speed, How to Use First-Party Data, Mobile Interactions, and Full-Funnel Views, all of which you can see just...
The explosion of AI and machine learning represents a paradigm shift in marketing.According toSemrush .Trendsdata, traffic to AI-related domains increased 1,000% in 2023,highlighting the rapid adoption and integration of AI technologies. Marketers are already using AI to boost productivity, which ...
Use our predictions for the top 2023 digital marketing trends to help you grow your brick-and-mortar businesses sales by getting more eyes on your product.
In the rapidly-evolving world of digital marketing, it's essential that you and your business are up to speed with the latest digital marketing trends if you're going to succeed...