In a landscape of growing online consumer/firm interactions, digital content marketing (DCM) which aims to foster consumers' brand engagement and trust, is on the rise. However, despite significant practitioner interest, academic DCM research is lagging, resulting in an important knowledge gap. Based...
B2B marketing communications in emerging markets : content marketing in digital channels: a case study of the United Arab Emirates With the ever increasing online community and opportunities, digital marketing is fast becoming the mainstream in the field of marketing. At the same time ... O Banjo...
Content Marketing in the Digital Transformation Era: Trends and Best Practicesdoi:10.3390/proceedings2024101007Sharma, AshwaniProceedings (2504-3900)
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Get Your FREE PDF 1. Perfect Content Marketing is Full Funnel I know this is Marketing 101 stuff, but stick with me for just a second before I get into the more advanced content marketing concepts we’ll be covering. For an ice-cold prospect to become a customer, they will need to tra...
Purpose – This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content ...
Content Marketing in the Digital Transformation Era: Trends and Best Practices doi:10.3390/proceedings2024101007content marketingdigital transformationtrendsbest practicesuser-generated contentProceedings (MDPI)Ashwani Sharma
4. Free download:Content marketing mistakes 5. Premium guide:Content marketing strategy guide 5. Premium guide:Persona creation templates Content marketing strategy quick guide Content marketing strategy success factors For us, these are the reasons why content marketing is central to success online. So...
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The Digital Advertising and Marketing Market, valued at USD 535.2B in 2023, is projected to reach USD 1100B by 2030, growing at a 11% CAGR.