“Particularly in this day and age, your digital brand will be the first contact people have with your business,” says Rachel Ritchie, Principal, Creative Services at Portland, OR-based digital marketing and design agencyGood & Gold. “If a business aims to grow, scale, and create an audie...
We employ experiential techniques including design thinking in interactive workshops, anchored in industry-specific research, trends, and proprietary insights to help clients reframe how they view their business We have deep experience in building new digital businesses at scale, with significantl...
Let’s start with a question about the general premise of your article “Why digital strategies fail.” What prompted you to write the article? Paul Willmott: We were prompted by conversations with many clients. What we’re seeing is that clients in every sector and geogr...
There is real value in taking a more iterative and agile approach to building your brand. The book Lean Startup by Eric Ries is a great reminder of just how powerful the tools of lean thinking, agility and adaptability can be in growing a business. The iterative thinking from the world ...
托马斯·达文波特 (Thomas David Potter) 是一位美国作家,他的代表作品之一是“智能商业五部曲”(The Smart Business Five Books),其中包括了五本有关商业和领导力的书籍。 这五本书分别是:《智能商业:如何在数字时代中获得成功》(Smart Business: Game-Changing Strategies for Winning in the Digital Age)、《领...
The inbound marketing model leans heavily on attracting customers to your business instead of seeking them out. It tends to refer to strategies that emphasize content creation, SEO, and social media marketing to drive traffic to a website. Digital marketers that favor inbound marketing will focu...
business unit strategy, to identifying new growth opportunities, to designing commercial pricing models, digital prototyping and innovation, and more, we use cutting-edge approaches embedded with deep industry knowledge and experience to develop and execute integrated, tailored strategies to meet the ...
Digital transformation is a critical topic for many organizations—the massive capital bets, and the value to come—and C-suite leadership can be key to its success. Building the resilient businesses of tomorrow can be the defining challenge by which CEOs, their teams and boards are measured. ...
Even if your company is small and new, and the path to digital transformation seems clear now, remember that you’re building for the future. And future you will be bigger. Whether that means more employees, more revenue, or both, your business will grow. Flexibility and the ability to st...
2010 Achieve the right mindset for successful interviewing Specific research prior to the interview Leadership skills required for advancing a 2-way interview Specific questions you MUST ask on the interview Strategies for negotiation Most importantly, Selling Strategies designed for interviewing to get you...