Correction: Is consumer neural response to visual merchandising types different depending on their fashion involvement?doi:10.1371/journal.pone.0253360CONSUMER behaviorMERCHANDISINGThe ORCID iD is missing for the first author. Please see the author's ORCID iD here: Author Hyoung...
Below are the main types of script fonts in which they can all be categorized and organized. Calligraphy Calligraphic style fonts are the most elegant of all the script or cursive fonts. They are generally used for wedding invitations and formal designs that can use a little extra visual impact...
Visual MerchandisingConsumer EthnocentrismPremium PricingConsumer Buying BehaviorMarketing StrategiesThis paper reviews the implementation of Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing as Marketing Strategies, which various industries havSocial Science Electronic Publishing...
FASHION merchandisingIn the realm of retailing, various methods of product presentation exert a significant influence on consumers' perceptions and behaviors. In the context of fashion retailing, one crucial aspect of presentation revolves around outfit coordination (OC), which can be di...
eco-friendly advertising formats; generations; MCDM; determination of expediency1. Introduction The circumstances that have influenced the evolution of the audiovisual media landscape and its advertising formats are varied. Some of them are the digitization and increased number of communication channels, ...
The perceived color of interior furnishing and apparel products is a very important component of interior design and visual merchandising [1,2]. Color may positively influence consumers’ attention and draw them toward products. A possible effect of increased attention due to color can positively infl...