Send the explainer video in an introductory email or presentation and pin it to the top of your social media channels.Here’s a pro-tip when it comes to explainer videos: consider making it an animated video. Animations have a longer shelf-life and are more easily updated down the road. ...
As the name implies, ‘Digital Marketing’ supportsbusinesses to market their brands to targeted markets through online channels or other electronic mediums. “Digital Marketing Roles’ can be defined as different job roles/positions that assist companies in developing and promoting brand image through ...
Marketing personalization has grown because organizations want to deliver unique and customized experiences for prospects. Now, personalization is essentially basic etiquette to engage prospects and customers through digital channels. Customers expect brands to tailor experiences to their needs, a...
Because we live in the digital age, marketers can no longer only rely on traditional marketing channels to get the job done. Instead, they need to look for ways to incorporate all sorts of mediums including social media, YouTube, mobile phone applications, websites and so on. One of the...
Seven ways digital marketing in China is different to AustraliaNissim, Gary
The number ofdigital marketing channelsavailable for businesses can be overwhelming. But the ones listed above will help you cover the most important bases, helping you reach your audience in multiple places and position you as an authority in your field....
Monitoring how different channels contribute to your most important conversions can give you a more accurate picture of how your digital marketing strategy is helping you reach your business’s goals. KPIs for an e-commerce website Of the three website types we’re covering in this article, e...
Channels:Includes online channels and offline media as required. Key outputs:Marketing objectives. Marketing budget. Campaign plans. Resource plans. While you're at it, don't forget to check our top 18 digital marketing techniques recommended by Dr. Dave Chaffey in his dedicated ...
Best places to use it:short animations for social channels, like Facebook and Twitter. 04. PDF (Portable Document Format) This file format is used for online documents and printing purposes. It was created by Adobe with the goal of displaying files in the same format, no matter what device...
The Covid year has changed the game. No one can deny that the way companies do business and communicate with customers has changed. And as content marketing serves as a means of reaching goals, its use evolves. This way, some types of digital content disappear; others only strengthen their...