DeHaan, Evert, Thorsten Wiesel, and Koen Pauwels (2015), "The Effectiveness of Different Forms of Online Advertising for Pur- chase Conversion in a Multiple-Channel Attribution Framework," International Journal of Research in Marketing, (published elec- tronically December 17), [DOI: 10.1016/j....
Content integrated advertising forms outperform content-separated advertising forms.This is because content integration dominates in the progression toward purchase.Last-click underestimates content-integration and overestimates content-separation.Following last-click therefore leads to a sub-optimal budget allocat...
Advertising is different from other forms of communication in that the advertisers pay for the message to be delivered. A) 广告与其他的交际方式不同,因为发布广告的人要为所传递的信息付出代价。B) 广告与其他的交际方式不同,因为发布广告的人要为所传递的信息支付费用。C) 广告同其他的通信方式不同,因为...
1【题文】Advertising is different from other forms of communication in that the advertiser pays for the message .A.to deliverB.deliveredC.to be deliveredD.delivering 2Advertising is distinguished from other forms of communication in that the advertiser pays for the message .A.to deliverB.delive...
Advertising is different from other forms of communication ___ the advertiser pays for the message to be delivered.( )A.in caseB.because ofC.in thatD.as if 相关知识点: 试题来源: 解析 A. in case万一; B. because of 因为;后面不根句子;C. in that 因为;后面根句子; D. as if 好像;...
People who damage public property, such as buildings or statues should be required to do community service (such as cleaning parks) as a punishment rather than other forms of punishment (such as paying a fine or going to prison). To what extent do you agree to disagree? Give reasons for ...
Advertising is different from other forms of communication ___ the advertisers pay for the message to be delivered. A.in order thatB.whereC.in thatD.in the way 相关知识点: 试题来源: 解析 C 本题考查状语从句。该句意为“广告与其他交际方式不同,因为发布广告的人要为传递的信息付钱”。in...
1 Advertising is different from other forms of communication ___the advertiser pays for the message to be delivered. A. in which B. in order that C. in that D. in the way 2Advertising is different from other forms of communication ___ the advertiser pays for the message to be ...
1 Advertising is different from other forms of communication ___the advertiser pays for the message to be delivered. A. in which B. in order that C. in that D. in the way 2Advertising is different from other forms of communication ___ the advertiser pays for the message to be ...
Advertising is different from other forms of communication ()the advertiser pays for the message to be deliveredin whichin order thatin thatin the way请说一下理由,恩,顺便翻译一下这个句子. 相关知识点: 试题来源: 解析 广告是不同于其他通讯方式的,因为广告商要支付通讯费用选in the way这是是个...