In this franchising vs. licensing comparison, we’ll explain the differences between the two, as well as the pros and cons of each.
解析 INTERNATIONAL FIRM - simply do import and export, operates in foreign countries through licensing and franchising, managed by nationals of home country, concentrates in some countries or regionsGLOBAL FIRM - invests and is present in many countries, has affiliates, subsidiaries and branches in m...
Licensing is a type of arrangement between the licensee and the licensor in which the former party would need to have the right to use goods and...Become a member and unlock all Study Answers Start today. Try it now Create an account Ask a question Our experts can answer your ...
athe only difference is that licensing is primarily used by manufacturing organizations that make or sell another company's products and franchising is primarily used by service organizations that want to use another company's name and operating methods. 唯一的区别是做的制造的组织主要使用准许或卖另一...
athe only difference is that licensing is primarily used by manufacturing organizations that make or sell another company's poducts and franchising is primarily used by service organizations that want to use another company's name and operating methods. 唯一的区别是做的制造的组织主要使用准许或卖另一...
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How do foreign licensing and international franchising differ? Why would a small business owner choose one over the other in going global? What standards and requirements does the Small Business Administration use to determine whether a business counts ...
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(four) the difference between "licensing" and "trademark licensing" Franchising is a comprehensive right to use the right of intellectual property, including trademarks, trade names, business models, service marks, patents, trade secrets and know-how. It includes, but is not limited to, the use...