The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO is focused on improving a website to increase visibility in unpaid search results, while SEM uses both SEO and paid ads (often called pay-per-click ads or PPC ads) to drive traffic from s...
There’s so much so that there is often a lot of overlap and confusion with digital marketing methods that sound interchangeable but are in fact different. For example, what is the difference between search engine optimization and content marketing? Aren’t they exactly the same thing? Read on...
What’s the Difference Between HTTP vs HTTPS? Security The main benefit of using HTTPS over HTTP - both as a user and a website owner - is that it is more secure. HTTPS is critical when you wish to transfer data securely, including the following: Credit card information Payment, address...
Oliver Bethell, director of EMEA competition at Google, said, “Changes to our Search results may send more traffic to large intermediaries and aggregators, and less traffic to direct suppliers like hotels, airlines, merchants and restaurants,” reportedSearch Engine Land. How to Rank in Local Fi...
Disclosure: When you purchase through links on our site, we may earn a referral fee. Learn More Contents HTTP Explained So, what does it mean when there’s that extra S at the end? The Importance of HTTPS and the Difference Between HTTP What about for webmasters and people who run the...
3 key differences between SEO and SEM Although SEO and SEM both help organizations generate web traffic, marketers should know their key differences. 1. SEO and SEM target different search results SEO and SEM have the same overarching goal: to increase an organization's visibility on search engi...
One of the questions I get most often about mobile SEO is this: I'm already doing SEO-- do I really need to do mobile SEO separately? What's the differenceSearch Engine Land
As you can see, there is overlap between the three different types of media. It is important to note this since achieving this overlap requires the integration of campaigns, resources and infrastructure throughout your multichannel marketing strategy. ...
Discover the differences between HTTP vs HTTPS. Learn how both protocols work and how to secure your website and protect its data.
Search engine indexing relies on a process referred to as “crawling”, which refers to the idea that a search engine acts as a sort of virtual spider, crawling between web pages by following hyperlinks. Google's crawler reads each indexable page on the Internet, turning into structured data ...