Jeff Bezos, the world's richest man, launched Amazon out of his garage in 1995. Originally, the website only sold books, and its first logo prominently featured one of the world's biggest rivers, pairing perfectly with the retailers' claim to be “Earth's biggest bookstore.” ...
jeff bezos, it was greeted with enthusiasm. the company seemed like a useful counterweight to the big bookstore chains that had come to dominate the book-retailing landscape. in the late 1990s, the large chains, led by borders and barnes & noble, controlled about a quarter of the adult-boo...