Jewelry from the 1950’s reflected a time of post-war economic growth. Additionally, in 1948, DeBeers launched their infamous “Diamonds Are Forever” slogan, which greatly increased the demand for diamonds. Jewelry from this period is marked by flashy and dramatic settings with braiding and rope...
网络钻石永恒 网络释义 1. 钻石永恒 18. 世上最贵的鸡尾酒“钻石永恒”(Diamonds-Are-Forever)不含我们迄今所有的任何特殊成分。之所以为其配上11000欧元的 … tw.myblog.yahoo.com|基于6个网页 释义: 全部,钻石永恒
To do this they launched slogan “A diamond is forever,” and promoted the myth that a diamond ring should cost two months salary. The reality is diamonds are not particularly valuable. They can be found around the world. Their value is created by manufactured scarcity—forcibly keeping ...
Surely you've heard the De Beers advertisement that "A Diamond is Forever." This ad campaign, which was created by the N.W. Ayer advertising agency in 1947, transformed the diamond market. In 2000, Advertising Age magazine named the ad campaign the slogan of the 20th century. De Beers ...
MORE: Diamonds are forever, but what about ones grown in labs? "Production has just absolutely skyrocketed," Zimnisky said. "The production technologies in the production capacity have rapidly advanced in just the last three, four years. And because of that, the cost of production is dropped,...
The slogan “A Diamond is Forever” has echoed on the minds of many young couples, who have been brainwashed with the artificial correlation between a piece of jewelry touted as “rare” and everlasting love. “Diamonds are a girl’s best friend” was another mesmerizing slogan presented by ...
And finally, too close to "rarity" are antiques, dusty grandfather junk. The slogan did not work and the attempt to reincarnate De Beers’ advertising strategy failed. And why was marketing innovation needed at all? Why the ingenious motto "A Diamond is forever" and advertising campaigns based...
emerged as the dominant player in the diamond trade. De Beers controlled the vast majority of the world’s diamond production and created a marketing campaign that emphasized the rarity and value of diamonds. This campaign, which included the famous slogan “A diamond is forever,” helped to ce...
Three months after its start with the slogan(口号) “You Don’t Want It. He Can’t Have It Back,” the web site has 3,000 registered users and more than 600 postings of rings, bracelets and earrings for sale—all with a personal tale attached. ...
De Beers, which created the famous “a diamond is forever” slogan and once had a near-monopoly on global diamond production, said it was launching the new range of synthetic diamonds to meet demand for “affordable fashion jewelry that may not be forever but is perfect for right now”. ...