Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively onmeme creators,content moderation, ...
Brands should instead analyse the context of — and meaning behind — trending words and phrases to inform their long-term strategy, says Yems. Instead of focusing on quick benefits, she advises that brands ask: “Why does this resonate? What does this tell me about behaviour on this platf...
When Twitter was the driving force behind viral memes, the humor relied on text-and-image-based formats. Think of Tim Robinson’s "we're all trying to find the guy out who did this" meme orDril's"please don’t put in the newspaper that I got mad." The jokes were about what was ...
August 2, 2024: When demure stopped meaning demure. "very demure, very mindful" -- Jools Lebron Admittedly, the opening comment of this writeup is exaggerated for effect. The definition of demure has actually been augmented, not replaced. It seems that Jools Lebron, a TikTok beauty influencer...